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Business and innovation

Business and innovation

Robot-cooked pizza delivered to your door? Here’s what Zume’s failure tells us

04 Sep 2024 James McKenzie

Zume was a $500m start-up company that delivered pizzas cooked by robots on trucks. James McKenzie explains what its failure can teach physicists

Slice of the action Zume tried – but failed – to break into the huge pizza-delivery business by

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James McKenzie is the writer of the Transactions column for Physics World about physics in industry. He is writing here in a personal capacity
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